Google now Lets Businesses Add Social Media Links To Profiles
Google has introduced a new feature that allows businesses to include social media profile links directly on their Google Business Profiles. This update enables companies to showcase their social media presence alongside other important information in Google Search and Maps. By having accessible social media links on their profiles, businesses can provide customers with more ways to connect, obtain information, and resolve any issues they may have.
The rollout of this feature is happening gradually and is currently available in specific regions. Businesses can add one link per social media platform to their Business Profile, including popular platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.
How To Use the New Feature
Occasionally, Google automatically adds social media links to eligible Business Profiles. In such cases, businesses can still modify these auto-added links by adding a new link for the same social media platform.
You can learn how to add this new feature here.
Benefits for Businesses
This feature offers local business owners another opportunity to optimize their presence across Google’s ecosystem. Consumers nowadays expect to find social media and website links alongside local search results, and with this feature, small to medium-sized businesses can provide a seamless experience similar to larger chains. However, Google does not provide performance metrics like click rates for these social media links.
If you need help with your Google Business Profile (GBP) or any aspect of digital marketing, please get in touch, we’d love to help.