Content Marketing
In today’s fast-paced advertising landscape, it is crucial for brands to be adaptable, agile, and innovative in their content strategies. At CHARM, we understand the significance of this more than ever before. We believe that the power of brand identity and direction lies in the hands of the brands themselves, and we are here to empower you in controlling and shaping the conversations with your consumers.
Your Partner in Creating
Engaging Brand Content
We write, shoot and distribute content for businesses like yours for use on marketing campaigns, websites, blogs and social media.
An effective content strategy not only entertains and educates your audience, but also helps them get to know you and your product. Long-term, sustainable growth is built on effective digital content creation.
Emails, social media posts, and blogs are the foundation of inbound digital marketing. By creating and effectively distributing quality content, your business can speak to your audience.
Build Brand Equity
Quality content informs potential customers about your brand's
value, setting you apart from competitors.
Establish Your Business as an Authority
Building trust with your audience is vital for your business, and great content is the key to achieving it. By delivering informative and engaging content, your brand will gain authority and establish a closer relationship with your customers.
VIDEO CAPABILITIES
-
Social First
(16:9, 9:16, TikTok, IG, Snap, Pinterest, FB) - Post Production: Editing/Finishing
- Behind The Scenes Coverage
STILLS CAPABILITIES
- Key Art Photography
- Product / Lifestyle Photography
- Unit Stills Photography
- Behind The Scenes Photography
Our Content Marketing Services
Our job at CHARM is to collaborate closely with brands, working hand-in-hand to develop top-tier content that captivates, educates, and entertains viewers. Through our tailored approach, we ensure that your brand's message is effectively communicated while leaving a lasting impression on your audience.
Web Content
Your website is the face of your online presence. Our Toronto content marketing experts ensure that your website copy effectively connects with your target audience.
Blogs & Articles
Creating long-form content is crucial for inbound marketing. Make sure to educate and engage your potential customers to distinguish your brand from others.
Videos
Let us bring your story to life! We'll manage the entire video process from start to finish, creating a handcrafted video that tells your story with passion and purpose.
Social Media
We've got you covered with our range of services, including organic social media management, content creation, influencer engagement, paid social media advertising, and PPC (pay-per-click) campaigns.
Email Marketing
Emails have the highest CTR (click-through rates) compared to other channels. Well-crafted and strategic content will encourage loyal leads to engage with your business even more.
Landing Pages
The most effective landing page strategies can involve over 20 pages. Our approach includes ensuring that each of these pages is optimized to drive quality traffic.
What Do
You Get?
Industries We Serve
We are subject matter experts with extensive experience in a diverse range of industries of any size, from cutting-edge technology to the construction sector, we have what it takes to drive your business forward and achieve your goals.
Healthcare
Education
Government Institute
Retail
Law
E-Commerce
Service Providers
Food & Beverage
Finance
Real Estate
Fright & Logistics
Hospitality & Tourism
Entertainment
Technology
Non-Profit
Construction
Automotive
Fitness
Film
Blockchain/NFTs
Beauty
Our Process
Planning & Research
To successfully attract and convert your target audience, our first step is understanding who they are, their interests, the platforms they use, their online behavior, as well as their demographics and needs.
Once we have this information, the next step is to devise a content marketing plan. This plan will include creating customer personas, defining your content marketing goals and metrics, determining the types and formats of content you will use, and developing marketing funnels.
Create, Distribuate & Promote
The next step involves creating practical content that provides value to your audience. This can be achieved by conducting keyword research, identifying topics with high traffic potential, analyzing search intent, and writing the content.
Analyse & Optimise Strategy
We use analytic tools to track the performance of each piece of content and channel. Then use those insights to identify what content performs well, which channels have better results, and areas that need improvement. Your insights will also indicate if you have achieved your goals and whether there is a way to optimize your process for better results.